What most often bought customers at the post office in 2019
In 2019, customers of Poczta Polska spent about PLN 425 million on products sold in branches. The sale of the press and books is as much as 25% of commercial revenues.
Customers at the post office are buying more and more willingly, and reach mainly for seasonal, gift and occasional articles, related to Christmas. In 2019, the best were: pens, books and books for children, batteries, sweets and wallets.
The post office is increasingly emphasizing on the publishing offer. Last year, the sales of the press and books accounted for 25% of revenues from its commercial activities. The sales hit in November and December, as well as in the ranking of the whole last year, turned out to be the book by Olga Tokarczuk "Bieguni". In the pre -Christmas period, nearly 50,000 were sold in postal facilities. copies of the Nobel Prize winner. In addition to fiction, postal customers are eager to buy health books, such as "drugs straight from nature" and "How to read research results". The eighth -grade repetitions are also very popular. The Bestsellers 'Postal Group can also include the guide' Poland. Exceptional weekends and holidays "and a series of" Conversations for every trip ".
Currently, the offer is available for Grandma's Day and Grandpa's Day, which includes Books dedicated to seniors: "Tablet for seniors" or "Smartphone for Senior". The sale of Valentine's products has been starting since February. Of course, postal goods remain the foundation of the commercial offer in the facility: envelopes, cardboard packaging, packaging sets, tapes, postcards, postcards and occasional passes.