We deliver with love! A new Valentine's advertising campaign has launched Pocztex - pickup at the point
Poczta Polska promotes Pocztex - pickup at the point, in Digital channels. The latest Valentine's campaign has just started under the slogan "We deliver with love". Its main goal is to acquire further recipients of the flagship courier service of Poczta Polska, provided by the largest network in the country of 17,000 ground floor shipping points. The campaign is another element of communication activities carried out since September last year regarding Pocztex. It began on February 7 and ended in Valentine's Day.
The campaign is provided with the slogan "We deliver with love". He has a friendly, emotional character, referring to St. Walenty, i.e. one of the most popular holidays on the calendar. The banners have a specially designed logo: Paczkove, giving a warm, personal dimension.
The advertising message focuses mainly on the possibility of choosing a convenient method of collecting e-commerce shipments within the country's largest network of 17,000 partners in the collection points, which is available to Poczta Polska. ADVERTISING encourages you to use the service while building a friendly mood, closely related to the brand's promotion.
The goal of the campaign is to reach customers shopping online as well as online sellers. Banners will be broadcast on the most popular internet portals. Display and video emissions in social media are also planned.
The Valentine's campaign is a continuation of a multi-channel marketing strategy, which Poczta Polska chosen in 2021 as part of strengthening its position on the KEP services market (courier, parcel, postal, postal) and the logistics market implemented for e-commerce clients. The culmination of strategic assumptions became the introduction of key changes as part of the Pocztex courier service. The new Pocztex has undergone a thorough transformation in terms of simplification of the offer, the selection of supply channels and new delivery standards.
The offer modification was preceded by changes in the brand's visual identification - Lifting Logo, rebranding costumes and equipment of couriers. One of the main goals of these activities, as part of the marketing strategy chosen, is to strengthen the image of the Pocztex brand - changing its perception, rejuvenation, showing a modern brand, friendly, trusting among customers, and also offering the highest standard of services.
From September 2021, Poczta Polska conducted two campaigns promoting the new installment of the Pocztex courier service: "Open yourself to Pocztex" and "To choose from, for pickup!".