Mother's Day, Children's Day - we start the Pocztex advertising campaign
On May 19, another Pocztex courier advertising campaign will start this year and will last until June 4 this year. The advertisement can be seen on large -format LED screens in urban space as well as on the Internet and social media.
The main goal of the campaign is to increase sales, strengthen the image, build awareness in the target group and encourage the use of Pocztex.
The slogan of the campaign: "Mom will be happy", "The child will be happy" - "send and receive. Close, quickly and conveniently " is a message kept in a warm, emotional climate, carrying many positive associations, in combination with the attributes of the service such as convenience of sending/receiving, speed and proximity of deliveries, and the choice of a convenient way of sending and receiving shipments. Both creative lines are kept in a warm climate and have a similar message in the text layer, from which the joy of the recipient and the fact that the delivery of the gift took place thanks to the Pocztex service.
The Pocztex campaign will be implemented using modern communication in urban space. Creations will be displayed on spectacular, large -format screens, LED curtains, free -standing illuminated screens located at the most busy points of urban agglomerations, as well as at railway stations and in shopping galleries. In total, 281 varied large -format media located in various cities in Poland are planned. ADVERTISEMENT Emitted on these media has a dynamic form, which effectively affects the recipient's interest. According to estimates, Pocztex advertising will be displayed nearly 720 thousand. times.
The campaign will parallel on the Internet and social media. Activities aimed at building a range and an increase in the Pocztex brand awareness, as well as increasing traffic on Poctex.pl, will be conducted on the basis of precise targeting tools such as: programatic, Google Search, Google GDN. In addition, Performance activities will be carried out on websites from the themed category: comparison websites; promotions; Coupons/ECOMmerce discounts like: NOKAUT.pl; Okazje.info.pl; Oczerjum.pl; Skapiec.pl; Sprzedajemy.pl; Taniomania.pl; Wydudajdobrze.com; alepromocje.pl; tipli.pl, etc., as well as on shopping platforms: Allegro, OLX, Vinted, etc. Intensive emissions of Display in social media have also been included - Facebook, Instagram. The digital campaign will generate over 60 million. views.
