Sales hits of this year's summer in Poczta Polska
In the coming end of the holiday period this year. Customers visiting post offices willingly use the company's commercial offer. Among the most frequently bought items are seasonal articles and regional goods, whose sales have increased by over 80 percent. relative to the same period last year. Sales of games and toys - by 40% or books - by 21% also increased.
Providing clients with wide access to postal, bank and insurance services is one of the company's priorities. Polish Post, thanks to the largest network in the country, covering over 7.5 thousand. facilities, reaches its constantly extended offer to a large audience. During a visit to the office, customers can reach for proposals available as part of a wide range of articles. Book and press publishing houses, educational and paper materials, occasional gifts, cosmetics or tea, which is confirmed by positive sales dynamics compared year -on -year, enjoy the unflagging interest of guests of postal facilities.
The company, analyzing the current consumer needs, also introduced a seasonal assortment addressed to students starting the new school year in September. References are particularly popular in this sales group. The sale of pens increased by nearly 10% compared to the same period in the previous year. Poczta Polska also expands its range of publishers offered, which meets a positive reaction of guests of postal facilities. In June this year sales hits, among the offer addressed to adults, were health guides and books with culinary recipes. Painting and coloring pages for children, which are located at the top of TOP 10 publishers, offered at Poczta Polska outlets, are still enjoying unflagging popularity.
For customers visiting resorts and attractive places, the company has prepared a special summer offer. Guests of postal facilities can buy souvenirs at post offices, such as magnets or postcards. The total sales of these products in the last two months have reached an impressive number of 335 thousand. pieces.
The company, through a constant analysis of consumer needs and modification of the available offer, which translate into better sales results, plans to improve the profitability of its facilities - thus implementing strategic assumptions chosen for 2021–2023.