Pocztex logo in a new version. This is the beginning of revolutionary changes in the Poczta Polska service
The new visual identification is the beginning of the modification of Pocztex, which aims to strengthen the position of Poczta Polska on the KEP market (courier, coffee machine, package) and e-commerce. The modernized graphic sign will be visible in brand communication and on courier costumes and cars.
Poczta Polska refreshes the Pocztex brand. Subtle changes in the appearance of a characteristic logo are used to better adapt to current trends. The goal is also to strengthen brand positioning in modern communication channels. On the one hand, the white and red wing appears in the new sign symbolizes dynamics and speed, and on the other clearly emphasizes 100% of Polish brand capital. Pocztex gains modern, light and business architecture of visual identification. This is an important procedure for preventing the aging of design, which allows you to adapt it to the changing aesthetic preferences of customers. Visual refreshment of the logo is not the only change that Poczta Polska will use in Pocztex. To meet the expectations of customers, the service will undergo a multifaceted transformation. The first visible procedure is the new graphic mark.
- The development of courier services is one of the strategic development directions of Poczta Polska, along with logistics and digital services. We must respond to the needs of our clients, hence a number of changes planned this year, the implementation of which we have just started. The post office is the only Polish courier operating in our country, the new white and red Pocztex will emphasize this -says Tomasz Zdzikot, President of the Board of Poczta Polska SA
One of the elements that will directly contribute to the qualitative change in the Pocztex service is the new network of connections being implemented. Retrodelacing processes will allow a higher standard to provide services. In addition, over the next three years, the company plans to allocate PLN 1.2 billion for investments in the field of automation, digitization and development of logistics network architecture, which will allow you to consolidate the market position of the brand.
- This year the post office will introduce a new format of Pocztex courier services. Changes in the service, new quality and new image. All this as part of a dynamic fight for KEP market share. Customers will receive a simplified offer, much more suited to their needs, in a new standard. Actions in the scope of the new Pocztex have already begun. We are working intensively on logistics so that all courier shipments can be delivered in accordance with the expectations of online stores and their customers - emphasizes Andrzej Bodziony, vice president of the Poczta Polska SA Poczta Board
The average annual KEP market increases at 15-16% create favorable conditions for the development of courier services. Consistent increasing the number of shipping points or introducing pro -consumer changes in Pocztex will allow the largest logistics company in the country to have a fuller use of the potential. Thanks to the modernization of infrastructure and process optimization, the quality of services provided by Poczta Polska is gradually increasing. From September this year The company communicates the direction of changes with benefits: close, quickly, convenient.