Mateusz Bieniek Ambassador of the Pocztex brand
A well -known and popular athlete, volleyball player, player of the Polish championship, he became the Pocztex brand ambassador. Mateusz Bieniek will appear in the latest advertising spot and the Billboard campaign of Poczta Polska. This is another element of marketing and advertising activities promoting Pocztex courier. The campaign will last from November 14 to the end of December this year.
The advertising spot "Pocztex will work for everyone" is a complement to a width -resin, nationwide advertising campaign, using Digital Internet, Dooh, communication on social profiles and radio campaigns. Advertising spot in format 30 and 15 seconds It will be broadcast on the main and thematic nationwide TVP and Polsat antennas.
- The development of courier services is one of the strategic development directions of Poczta Polska. Changes in the Pocztex service, new quality and new image - these are necessary actions in a dynamic struggle for participation in the KEP market. We want to be not only a strong player, but even a leader in this market, and the development of Pocztex courier services is one of the ways we want to achieve - emphasizes Krzysztof Falkowski, president of the board of Poczta Polska.
The idea of the spot script is based on the message that Pocztex is a brand checked by everyone, everywhere and in every respect. The advertising spot is a pleasant, optimistic story about what Pocztex is really - trustworthy, stable, as well as modern and reacting to the needs of customers. In the spot we meet many heroes - people like us, of all ages and with different needs. They have one thing in common - everyone checked Pocztex, and the conclusion is obvious - Pocztex will work to everyone! Check and you!
- We are very happy with cooperation with Mateusz Bieńek. When choosing his person as Pocztex's ambassador, his fantastic sports successes were of great importance. He is an outstanding player, recognizable throughout Poland, so we hope that being the "face" of our key brand, he will strengthen its image and affect the purchasing decisions of our clients - emphasizes Andrzej Bodziony, vice president of the board of Poczta Polska.
The real "icing on the cake" is participation in the project of a well -known and popular volleyball player - Mateusz Bieńek - Pocztex brand ambassador, who joins the group of Pocztex recipients. His presence will certainly cause surprise and attract the attention of viewers. It has a chance to make Pocztex more popularity and sympathy as well as consumers' interest.
Mateusz Bieniek, associated with service ass, masterly reception or perfection in the game, perfectly reflects the atmosphere with which Pocztex wants to be seen. Therefore, we combine the associations that the consumer has in relation to this athlete with the same values as our brand. So if such a master like Mateusz Bieniek chooses Pocztex - maybe I will do the same too?! This is the fundamental message of our spot.
- I am glad that I was invited by Pocztex to participate in advertising. I have to admit that this is my debut on the big screen, although I hope that the effects will be excellent and I can't wait for them - says Mateusz Bieniek.
Last year, Poczta Polska introduced changes regarding the portfolio of parcel services rendered. The whole offer has been simplified and consists only of two products: Pocztex's universal package and courier. The company also refreshed the service logo to strengthen brand positioning in modern communication channels. Poczta Polska introduced solutions that fit into the expectations of customers. Among them is certainly the multi -channel of deliveries - the customer can choose the most convenient form of purchasing from among three possible variants: Pocztex Automat - delivery to parcel machines across the country, Pocztex point - delivery to the collection of collection points, which covers nearly 17,000 locations throughout Poland and is constantly growing and Pocztax courier - delivery by the courier to the address indicated.
