We record the dynamics of the sale of products in our facilities
Trade in postal facilities is one of the important areas of the Polish Post Office. The sales offer in the company's offices and branches includes Reference and office supplies, occasional goods, so -called Impulse goods, games and toys, book publications and seasonal products. The products offered in post offices enjoy high and growing popularity, not only where there are few shops and shopping and service outlets.
Last year, customers purchased products in post offices for almost PLN 350 million. Data for the first half of this year. They indicate that in 2022 the Company will achieve positive dynamics in the sale of goods.
Positive results are the result of evaluation of the offer and adaptation of the assortment to customer preferences. Comparing year to year, one of the largest sales dynamics - approx. 140% - the company recorded in the sale of occasional goods. This assortment group includes, for example, accessories and personal goods (including wallets, bags), regional articles, souvenirs, decorations.
Ok Poczta Polska noted 120% sales dynamics in the category of stationery and office supplies as well as impulse goods. The second group includes Drinks and sweets, teas, cosmetics and batteries. The company also has sales increases in such categories as books, viewing cards and household.
In addition to permanent product categories, seasonal products are also available in the assortment of postal facilities. This year they are, among others Maps, guides, postcards, regional magnets, solar glasses, beach toy sets or mosquito repellent preparations. These articles are available, among others in tourist destinations.
Trade in postal facilities is one of the areas of the Polish Post Office with a long tradition. Historically, very different articles were sold here. They have always been, among others First necessities and occasional and seasonal products. Poczta Polska is no exception here. An additional range - not only the one related to the provision of postal services - is sold in post offices in many countries.
Currently, goods in post offices are most often bought by people who live in smaller towns, do not buy online or want to see a given product before buying. People who like to buy in small points, close to home and support Polish business come to the postal fingers.
It is worth emphasizing that from 2017 commercial activities in Poczta Polska have been ordered and centralized. Nearly two thousand poorly selling items were withdrawn. Thanks to the introduction of evaluation, professional offer design and limiting the assortment to products that enjoy the interest of customers, the post office records profits from sales in facilities. This is important support in maintaining a network of offices and postal branches.
It is worth recalling that the company is obliged by the laws of the right to have branches throughout the country, regardless of their profitability. In connection with the volume of letter parcels falling from year to year, which were previously the main source of income for Poczta Polska, nearly 80% of offices and postal branches generate losses. The sale of the range is one of the key factors that limit the negative financial consequences of maintaining an unprofitable network of facilities.
Currently, Poczta Polska systematically expands and modifies the range in post offices. The commercial offer depends on the location, size of the facility, the region, the needs of clients and the season.