Modern advertising monitors at Poczta Polska

Poczta Polska has signed a contract with SCREEN NETWORK SP Z OO, the market leader of Digital Out of Home - digital external advertising. Thanks to this, modern advertising screens will appear in a minimum of 500 facilities. They will display both promotional and sales spots of Polish post and external entities that will buy an emission package. The contract was concluded for five years.  

Modern advertising screens with a minimum size of 43 inches (diagonal 109,22 cm) will appear in postal facilities - selected during the audit. The number of screens installed in them will depend on the size and potential of the object. The first installed devices will appear at the beginning in a minimum of 500 facilities in the next 10 months.

- We are consistently trying to change the appearance of our facilities. Modern and eye -friendly interior design, more and more often present in our offices and branches, will now gain another eye -catching element. Advertising monitors will allow on the one hand to promote mail services, and on the other - we will provide the possibility of promoting other products and services to our business partners. The contract signed today is also additional revenues to the postal budget - emphasizes Andrzej Bodziony, vice president of Poczta Polska responsible for logistics and the network of Poczta Polska.

According to the provisions of the contract, for about 30% of the advertising time on the screens will be displayed materials promoting Poczta Polska and its services. In the rest, external entities will appear. If the operator fails to fill in commercial commercial ads all the antenna time, more multimedia materials of Poczta Polska will appear on the screens.

The contract gives the ability to display advertising materials in an attractive form and enables Polish post office to obtain additional revenues from renting space for the installation of devices and emissions of spots. Screen Network will pay the company for both a monitor installed in the facility, as well as a commission on revenues from advertising sold.

Screen Network Sp. z o. is a company managing the largest network of advertising screens in the country (20,000) operating within one integrated system. The ads displayed on them reach over 8 million people each day. The partner of Poczta Polska specializes in implementing innovative, award -winning Digital Out of Home campaigns. In their portfolio there are large -format teleboxes and LED curtains, located in the centers of the largest cities, as well as screens in shopping malls, gyms, railway stations and airports across the country.