Polish Post Office number 1 of the courier industry in the TOP Mark 2021 ranking
Poczta Polska fourth year in a row was among the winners of the TOP Mark ranking in the courier company category. The competition is organized by an industry magazine addressed to journalists, advertising employees and public relations "Press" and "Press-Service Media Monitoring". This year's 14th edition of the TOP Mark study, as in previous years, covered as many as 500 brands from 50 industries, which were most often mentioned in the press and the Internet.
Top Mark is a title confirming the brand's belonging to the group of the most media brands in Poland. Acquiring 1. Place in the TOP MARK 2021 in the ranking for courier companies means that Poczta Polska has the widest media reach in the segment of courier companies.
The victory in the ranking of courier companies is a huge distinction and the effect of the work of both the entire PR team, but also above all the result of many positively received projects implemented by Poczta Polska in the area of courier services. Services are especially developed that best respond to the needs of customers. The courier market is one of the pillars of the Polish Post Office's Business Strategy, and the current changes are currently introduced to both investments in parcel sorters, the development of a network of receipt points, the modernization of the car fleet and Pocztex offers. At the same time, IT solutions are prepared to ensure greater logistics efficiency and a modern application dedicated directly to customers.
The TOP Mark 2021 ranking was prepared based on the analysis of materials from the press, Internet and social media published from July 1, 2020 to June 30, 2021. In total, 108 million information was analyzed: 2 million press texts, 16 million internet and 90 million posts on social media. This is 11 million more than in the previous edition of the TOP brand - an increase in the number of analyzed publications results from a larger number of materials regarding coronaviru pandemic and its impact on various spheres of life.
The basis of the ranking methodology were three key pillars: the number of publications, their range and overtones (positive, neutral or negative). The value decisive for the brand's place in the ranking is the brand's strength - the result of several variables (the number of publications, impact, i.e. the citation indicator and the sentiment index) indicating both the number of contacts of recipients with the brand, as well as the qualitative assessment of the message about it. The report was prepared by an independent research agency.
According to the company's strategy for the next 3 years, Poczta Polska intends to allocate approx. PLN 1.2 billion for investments in automation and computerization, in particular related to the key directions of the development of mail, which includes courier shipments. The development of courier services is one of the strategic development directions of Poczta Polska, along with logistics and digital services.