Polish Post: from the bazaar to modern trade
In the first quarter of 2025, Poczta Polska begins the process of changing the appearance of its facilities and their offers, aimed at refreshing the image and increasing competitiveness on the postal and commercial services market. After piloting in 30 post offices of various types and in specific locations, the company announces the continuation of the project in the next 300 facilities throughout Poland.
As part of the pilot project in 30 facilities, Poczta Polska made a number of changes to improve the customer service standard, the aesthetics of the goods and sales efficiency. This initiative brought measurable results: the average increase in net commission is at 116.59% - compared to the results achieved before the implementation of the changes.
The effectiveness of introduced changes is confirmed not only by specific numbers, but also positive customer reviews. Almost 96% of the surveyed people (according to internal research on Poczta Polska) positively assessed the new aesthetics of trade exhibition, and 91.5% believe that the range available in the facilities is varied and of high quality.
The assumptions of the project included a number of key innovations, including the creation of special zones for products from various categories, arranging shelves in a new way or meticulous selection of goods to avoid the image of the so -called bazaar. Articles in individual facilities are to be varied: depending on the needs in a given place. By design, in smaller towns, where access to shopping malls, e.g. is more difficult, the assortment must differ significantly from the one offered in larger cities.
- Our previous experiences indicate that you should focus on postal products, such as: envelopes, cards, cartons, stationery, press and books, articles for children, snacks and drinks, as well as all kinds of products bought under the influence of impulse - says Piotr Szajczyk, vice president of the Poczta Polska Board for sales.
The facilities will also be equipped with stands for selected suppliers. Currently, their products are presented in this way: Garmond Press, Duracell, Meteor, Floslek, Herbapol, Disney, Sonko, a unique gift. Thanks to this, the product offer of Poczta Polska's partners can be better presented in facilities throughout the country.
Subsequent stages of development
Encouraged by the positive results of the pilot Poczta Polska SA intends to implement further changes. - Our goal is to introduce a new standard in the next 300 facilities in the first quarter of 2025. We will implement the best solutions throughout the network. Until the end of 2025, the new arrangement should already operate in 2000 branches - predicts Piotr Szajczyk, vice president of the Poczta Polska Board for sales.
- Where possible, we are introducing a new position - a frontman, i.e. a person who will actively support customers in the purchasing process, recommend products from the commercial offer and help find the desired articles - adds Szajczyk.
Preparations for this ambitious undertaking are already underway, include employee training and logistics and marketing planning.
The modernization of postal facilities is part of a wide -ranging strategy for development and adaptation to changing market conditions and customer expectations. Investments in the quality of service, the aesthetics of the facilities and the attractiveness of the offer are aimed not only in increasing revenues, but above all building long -term relationships with clients, based on trust and professionalism. All this results from the transformation plan presented on August 14, 2024 by the president of Poczta Polska Sebastian Mikosz. This document is the adopted strategy of Poczta Polska.