Polish Post Office Logistics of the Biedronka and Dady campaign
The Biedronka chain of stores and the popular brand of children's DADA articles will prepare special welcome packages for children who will be born in 2020. Freshly baked parents will receive diapers straight to the house, moisturized handkerchiefs and paper dada care sticks. Shipments will be delivered to his parents straight to the Polish Post Office.
The year 2020 is unique not only for all parents who will welcome new members of their family, but also for the Biedronka network itself, which this year is celebrating its 25th anniversary. "Dada welcome package" is proof that Biedronka wants to share the joy of customers at important moments of their lives. From today, on February 3, every parent of a child born in Poland in 2020 can register at www.dadaclub.pl to receive the welcome package Dada completely free.
The action is also addressed to future parents who expect the baby to be born later this year. They can already register on the website, and after birth confirm their data and receive a welcome gift from Dady.