Poczta Polska maintains a strong position on the press sales market. Customers are also happy to subscribe
Research shows that the press-in printing or digitally-reads 82% of people aged 15-75 in Poland. Poczta Polska is one of the significant sellers of the paper press. Titles addressed to people of all ages and different passions are interested in the interest of readers visiting postal facilities. Customers of Poczta Polska also willingly use the subscription service - and the press reaches them regularly and without additional fees, straight to the indicated address.
Poczta Polska offers a total of almost 1000 press titles, including local and national diaries, as well as magazines (weeklies, monthly, quarterly, half -year -olds and years) - opinion warehouses, industry, hobby, television, television, for children as well as guide and entertainment letters. Special editions and add -ons for various press titles can also be bought in post offices.
Newspapers straight home - thanks to the subscription service
Poczta Polska offers its clients subscription service and without additional fees for delivery and service provides the press titles they ordered to the address indicated. Orders for subscription can be placed via the Poczta Polska website , in post offices and at postmen, with the possibility of choosing a payment method. Thanks to this, customers receive their favorite titles regularly to the address they indicate.
Press subscribers can be used by natural persons as well as legal persons or organizational units without legal personality, but with legal capacity (e.g. partnerships-general partnership, partner company, limited partnership, limited joint-stock partnership, housing communities, budgetary units, capital companies in the organization).
Using the subscription service is a number of benefits for the reader. One of them is saving time and money. The press - without any additional costs - goes where the customer wishes (the place indicated in the order).
What is most often bought by customers in the facilities
In 2024, Poczta Polska noted sales increases, including In the categories: Tygodniki Opinia, Hobby Tygodniki (including sports themes) and some regional diaries. Customers of Poczta Polska willingly bought opinion -forming weeklies, including "Newsweek Polska", "Polityka", "Angora", guide - "Good Week", "100 RAD", "Friend", "Woman and Life" and "Home Guide". The unquestioned sales leaders among weeklies were popular warehouses for women: "A moment for you", "Life hot" and "Your Empire". The title addressed to football lovers - "Football" was also selling very well.
Television weeklies have also been selling very well in Poczta Polska for years. Last year, "Tele Week" came first, but customers willingly reached for other titles in this category.
Among the journals, customers of Poczta Polska most often bought "Fakt", "Gazeta Wyborcza", "Przegląd Sportowy" and "Super Express", and from local titles "Echo Dnia", "Gazeta Krakowska", "Gazeta Współczesna Białystok" and "Dziennik Łódzki".
Among the titles for younger readers, various types of educational magazines and related to popular children's interests were sold well: LOL dolls and pokemon dolls. For years, customers of Poczta Polska have also been happy to buy various types of crosswords: panoramas, Jolka, Szyfrokrzyżżówki, Krymigówka, cross -out, sold as independent editions and special editions of various press titles.
Thousands of sales points
Through Poczta Polska, the press can be bought throughout the country - in about 4,600 post offices, located in large agglomerations, but also in smaller towns and in rural areas. In many locations, Poczta Polska is the only place to provide access to the press. In post offices, the press is most often exposed on dedicated stands. Before buying, customers can view the titles of interest to them, and in about 300 facilities where the standard of the press exhibition has changed, in addition, you can ask an employee supporting customers in the service room, the so -called Frontman, for a commercial advice.
Poczta Polska monitors trends on the press market and reacts to customers' needs. He also intends to continue and develop his services in this respect to meet the readers' requirements and maintain a strong market position in the press sales segment.
The press is an important source of information
According to PBC (Polish reading research), over 280 million copies of the press in printed and digital form were sold last year. Printed editions read 44% of people in the press market analysis center, and 69% in digital press. The printed press is primarily preferred by people aged 55-75 and with the age of readers the intentional selection of the printed press as the main source of information is growing. People aged 15-24, but for nearly 30% of people aged 15-24, the print is still the main source of information for the printed press.