Radosław Kawęcki, another Pocztex brand ambassador
Radosław Kawęcki - a Polish swimmer, multiple world and European champion, became the second, after the volleyball player of Mateusz Bieńek, the Pocztex brand ambassador. Both athletes will appear in the autumn billboard of Poczta Polska on outdoor media, social media and the Internet. The campaign will last from December 1 to 31 this year.
After the well -known and popular volleyball player, Mateusz Bieńek, Radosław Kawęcki - a four -time world champion at a short pool, was a four -time world champion at a distance of 200 meters, three -time European champion, two -time runner -up world champion and eight -time European champion at a short pool, at a distance of 100 meters.
Sport is an extremely important element of mass culture, attracting the attention of a huge number of viewers and strongly affecting natural human emotions. Thanks to this, it is a great tool for building an emotional part of the image of almost every brand, which is why Poczta Polska focused on the promotion of its flagship Pocztex service through sport.
- The Pocztex brand is a key brand of Poczta Polska, positioned as a modern service, offering the multi -channel of supplies and convenience of collecting shipments. We believe that the use of athletes known and enjoying the popularity and popularity of athletes in an advertising campaign will attract the attention of potential customers. Both on the market and in sport - the best win. Poczta Polska is ready to compete with the largest players. Pocztex is one hundred percent native capital, and its competitive offer should interest many customers - emphasizes Krzysztof Falkowski, president of Poczta Polska.
In the creations we will see our ambassadors who have found that Pocztex is a proven and recommendable service provided at the highest level. The slogan "master service" or "master style", combined with the main message of the "Pocztex will work to everyone", encourages customers to see what Pocztex is. A simple and light slogan gives the opportunity to convince the recipients that the brand is good, efficient, and also recommended by those who have already checked it.
- Mateusz Bieniek and Radosław Kawęcki - associated with a masterful service or a perfect style, referring to spectacular successes in the sports he practices, perfectly fit into the values presented by the Pocztex brand. By creating a "master package", ambassadors strengthen the credibility of our service and its market position - emphasizes Andrzej Bodziony, vice president of Poczta Polska .
Creations using Pocztex ambassadors will be included in the nationwide advertising campaign using digital internet, communication on social profiles and DOOH - spectacular, large -format screens, LED curtains, free -standing illuminated screens located at the most mobile points of urban agglomeration, as well as at railway stations.
